about aurora prime
ABOUT
We specialize in strategic investment and asset management, transforming visions into reality since 2018. Based in the heart of Dubai, we manage a diversified portfolio across key sectors including real estate, contracting, food & beverage, education, and healthcare. Our commitment to excellence and innovative investment strategies drives sustainable growth and value for our stakeholders.
Driven by a passion for excellence and a deep understanding of the dynamic market landscape, we have grown into a trusted partner for investors seeking robust and diversified investment opportunities.
The message
At Aurora Prime Investment, we are committed to driving success and sustainable growth for our stakeholders. Based in Dubai, we leverage the city’s robust economy and strategic advantages to deliver exceptional value. With a diversified presence in sectors like real estate and healthcare, we support Dubai’s growth as a leading global investment hub
Leadership
Meet the visionaries driving innovation, strategy, and sustainable growth at Aurora Pi, a team committed to pushing boundaries, inspiring progress, and shaping a future powered by smart solutions and purposeful leadership.
Emad Saleh
Chairman
Our journey has always been guided by vision, ambition, and a passion for creating lasting impact. With roots in real estate, hospitality, and construction across Europe and the GCC, we have grown through innovation, deep market insight, and a relentless commitment to excellence.
Today, our focus is not only on delivering successful projects but also on building value, trust, and opportunities that shape communities and inspire future generations.
Murad Saleh
Group CEO
Our commitment has always been to drive growth through innovation, strategic vision, and a focus on creating sustainable value. With experience across the UAE and Europe, Murad Saleh has dedicated his journey to real estate investment, business development, and entrepreneurship, leading initiatives that deliver impact and long-term success.
Through careful planning, financial discipline, and a passion for nurturing new opportunities, Murad continues to strengthen the Group’s presence in real estate and beyond. His goal remains clear: to build ventures that not only achieve growth but also inspire trust and contribute to a stronger future.
Hassan Hijazi
Group CFO
With over two decades of experience in corporate banking and financial consulting across the GCC and North America, Hassan Hijazi has had the privilege of working with some of the world’s leading financial institutions. This journey has given him a global perspective and the insight to approach challenges with both strategy and innovation.
At the Group, Hassan’s focus remains on ensuring financial strength, discipline, and sustainable growth. By combining international expertise with local market understanding, he is building a foundation that supports long-term value creation and resilience. His commitment is to not only achieve growth but to do so with integrity, transparency, and vision.
Aida El Shahabi
Group COO
As Chief Operating Officer, Aida F. El-Shahabi is dedicated to ensuring that every part of the Group’s operations reflects excellence, efficiency, and innovation. With a strong background in business administration, she focuses on building systems that empower teams, streamline processes, and drive sustainable growth.
Through her leadership at Aurora Prime Investment, Green Gardenia Landscaping, and Amwaj Development, Aida has been instrumental in translating vision into execution—turning strategy into measurable results and strengthening the foundation for continued success.
meet the team
At Aurora Prime Investment, our team represents the collective strength behind a group of specialized companies operating across development, landscaping, and project management.
Beyond leadership and strategy, Aurora serves as the central support hub for the group, overseeing marketing, administration, human resources, accounting, and operations. This integrated structure ensures consistency, efficiency, and clarity across all businesses, while enabling each company to focus on its core expertise.
Driven by collaboration, accountability, and long-term vision, our team works as one to build scalable operations, support sustainable growth, and deliver value across every level of the group.
Driven by a passion for excellence and a deep understanding of the dynamic market landscape, we have grown into a trusted partner for investors seeking robust and diversified investment opportunities.
